Tag Archives: outreach

Newspapers in education

By Michael Becker | Published: October 26, 2009
I just watched a report on KBZK, our local CBS affiliate, that told me that the weatherman spent some time in a local elementary school explaining what the station does and what it has available on its newscasts and Web site. They’re trying to draw readers and viewers to their products. What are we doing [...]
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Journalism’s woes don’t resonate

By Michael Becker | Published: October 26, 2009
A few days ago, Columbia Journalism School released the 96-page “Reconstruction of American Journalism” report, which I’m about halfway done reading. Journalism veteran-turned-consultant Steve Outing noted on his blog that the report doesn’t offer a lot of new information for the people who are already well-versed in the media “crisis.” Instead, Outing says the report [...]
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