Chronicle on Facebook
Chronicle on Twitter
Category Archives: Business
Newspapers as memorabilia, for a few dollars more
Mac Slocum at the Nieman Journalism Lab wonders why we can’t make a few extra bucks turning out high-quality, memorabilia-class newspapers.
Envisioning a newspaper as a product, rather than a mere delivery mechanism, taps into a mindset already present in adjacent industries. Savvy musicians and filmmakers long ago embraced limited-run exclusive editions aimed at the top [...]
Brian Stelter: Online ads are booming
Brian Stelter, writing for the New York Times, points out that at least portion of the online advertising market is growing:
At a time when other categories of advertising dollars are shrinking, video ads are booming. News sites are adding more video inventory to keep pace with the demands of advertisers, and benefiting from the higher [...]
Newspapers in education
I just watched a report on KBZK, our local CBS affiliate, that told me that the weatherman spent some time in a local elementary school explaining what the station does and what it has available on its newscasts and Web site.
They’re trying to draw readers and viewers to their products. What are we doing to [...]
Also posted in Audience Tagged children, education, Newspapers in Education, outreach Leave a comment
Journalism’s woes don’t resonate
A few days ago, Columbia Journalism School released the 96-page “Reconstruction of American Journalism” report, which I’m about halfway done reading. Journalism veteran-turned-consultant Steve Outing noted on his blog that the report doesn’t offer a lot of new information for the people who are already well-versed in the media “crisis.”
Instead, Outing says the report [...]
Also posted in transparency Tagged bias, Columbia Journalism School, journalism, outreach, Reconstructing American Journalism, Steve Outing, transparency Leave a comment
Self-flagellation
Alan Mutter:
Customers only buy products – or, in the case of newspapers, use them for free on the Internet – because they see a value in them. They don’t do it because they feel sorry for the vendor or the vendor feels sorry for himself.
Yet, newspapers can’t seem to stop their incessant self-flagellation over the [...]
Posted in Business Tagged Alan Mutter, newspaper business models, newspapers, Reflections of a Newsosaur Leave a comment
Need a job?