Jessee James Garret, president of Adaptive Path, the company behind Web site redesigns at CNN, PBS and NPR, offered a few of the lessons he has learned about online news at the Online News Association convention in San Francisco.
- Know who you are.
- Be in the Web, not on the Web.
- The Web is not the world.
- Understand what people do with news, why people consume news.
- Support different modes of engagement.
- Every page is the home page.
- Navigation is dead; long live navigation.
- Put the “multi” in multimedia.
- Headlines should tempt, not tease.
- Think outside the blob.
- It’s an application not a publication.
- Try things out, throw things out.
Want to know more about these tips? You should. Go read the explanations at Advancing the Story.