Things to know about online news

Jessee James Garret, president of Adaptive Path, the company behind Web site redesigns at CNN, PBS and NPR, offered a few of the lessons he has learned about online news at the Online News Association convention in San Francisco.

1. Know who you are.
2. Be in the Web, not on the Web.
3. The Web is not the world.
4. Understand what people do with news, why people consume news.
5. Support different modes of engagement.
6. Every page is the home page.
7. Navigation is dead; long live navigation.
8. Put the “multi” in multimedia.
9. Headlines should tempt, not tease.
10. Think outside the blob.
11. It’s an application not a publication.
12. Try things out, throw things out.

Want to know more about these tips? You should. Go read the explanations at Advancing the Story.